Recently announced, Nintendo is the "best business in the world" according to business weekly. Awesome. The whole dang world. Way to freaking go Nintendo.
Everyone has their qualms with all of the video game companies, heck, even I have my dislikes towards Nintendo, though I will rarely vocalize them. Regardless, for this one moment, you must push aside those dislikes, and realize what Nintendo has done as a corporation. Back in 2003 and 2004, they had nothing but bad things being said about them in the video game industry, in the business world in general. Nintendo was almost dead in the water. A few people claimed that the Wii would even be Nintendo's last shot at a successful gaming console, a rumor I refuse to accept. Regardless, after being the most unpopular video game provider of the 6th gen, and having abysmal sales, Nintendo seemed doomed.
The release of the Nintendo DS gained Nintendo a little momentum, however, and they started to move again. Their creativity began to saturate the gaming market. This built up to the release of the little white box that could, the Wii. After the Wii was released, Nintendo sky rocketed to the top, and have sat there, number one of generation 7, without faltering. This is an incredible comeback. This is all from a fan boys point of view, though.
What is truly impressive, and what nailed them that number one spot in the business world this past weekend is something different, and very incredible. One must realize the risks Nintendo took when releasing the Wii. It uses last gen technology for the most part and favors the never before tested motion control over high def graphics and power like the other two consoles were. Along with this, they appealed to a different demographic, opening up gaming to people who had before never played video games. Try and fathom the size of this accomplishment. Video gaming is aimed at a very select type of person today. It is difficult for someone completely new to the hobby to be competitive. That is, unless they own a Wii. Nintendo did what is literally impossible for Sony and Microsoft. They opened up gaming as a hobby to everyone. It is not just a slogan, they actually did it.
Granted, this is not always a good thing for the hardcore gamer as we have all found out, however, it is a very impressive accomplishment, and now that they have opened the market up, I believe they will, and already are, going to to cater to the hardcore just as much as they have in the past.
All that future stuff aside though, the point is, right now, this very moment, Nintendo is on top in every way. They have won the 7th generation console wars, and they are the number one business in the world. This is Nintendo's moment, and whatever happens next is up to God. Leave Luck to Heaven right?
Congratulations Nintendo. I'm with ya till the end!
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